Branding development for KERF Case
A Kerf is the groove or space made by cutting a workpiece. As the saw blade cuts it makes a kerf in the wood. Ben Saks, owner and designer of KERF Case, adds a beautiful dimension to this concept by skillfully etching the perfect space for your phone out of a gorgeous selection of woods.
With this brand development we wanted to highlight the beauty-in-simplicity that is woven into the KERF Case DNA— Clean lines and a subtle yet apprehensible sense of both the values of the company and the product itself . The logo and mark, just like the case itself, remove the extraneous and what you are left with is a lovely combination of aesthetics and function.
Learn more at kerfcase.com