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Branding development for KERF Case


Kerf_texture website

Textured Logo

Kerf_mark website






A Kerf is the groove or space made by cutting a workpiece. As the saw blade cuts it makes a kerf in the wood. Ben Saks, owner and designer of KERF Case, adds a beautiful dimension to this concept by skillfully etching the perfect space for your phone out of a gorgeous selection of woods.

With this brand development we wanted to highlight the beauty-in-simplicity that is woven into the KERF Case DNA— Clean lines and a subtle yet apprehensible sense of both the values of the company and the product itself . The logo and mark, just like the case itself, remove the extraneous and what you are left with is a lovely combination of aesthetics and function.

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Posted on

April 28, 2014