Brand Discovery Survey - Bear Left Bear

Name

Email

One America Works

Bringing America together through work and investment. By connecting growth companies and talented people across the country, we aim to bring the country together around common goals and values. We are driving the reintegration of the U.S. economy.

The future of cities / context

What do you see changing/evolving/becoming more important for cities in the next 3-5 yrs?

What other cities (US or global) are doing an excellent job?

Pittsburgh

What is the goal for Pittsburgh? What will Pittsburgh look like if we succeed?

What sets Pittsburgh apart?

What are some common misconceptions about Pittsburgh that you might have to address?

Is there any imagery or language that is unhelpful but commonly used in describing Pittsburgh? What existing stereotypes about Pittsburgh are not accurately portraying Pittsburgh's current offerings?

Growth companies

What are some characteristics that would make for an ideal growth company?

Describe the process a business might go through in choosing to start, grow, or relocate their business in Pittsburgh. Be as specific as possible.

What kinds of information do businesses typically need (or that you perceive they will need) to make their decision? What factors do they compare and weigh? What questions might you have to answer?

Are there specific types of businesses or certain industries that will be particularly served by what Pittsburgh has to offer? If anything comes to mind, please expound.

Advanced Manufacturing? Polymers? Technology? Autonomous Systems? Health Care? Life Sciences? Robotics? (Sourced from Brookings Institution's "Capturing the Next Economy": Automation/Industrial Machinery, Chemicals/Polymers, Computing/Networking/Information Services/Internet Applications, Corporate Services, Electronics Manufacturing, Energy, Engineering/Commercial Research/Technical Services, Finance/Insurance Services, Health Services, Medical Technology Products, Metals and Metal Processing PRA: Advanced Manufacturing, Energy, Financial and Business Services, Healthcare and Life Sciences, Information Technology, Petrochemical Manufacturing)

In what ways, and to whom, will Pittsburgh potentially be perceived as a less attractive option than other cities?

What challenges do you foresee in finding enough or the right kind of businesses to start, grow or relocate in Pittsburgh?

How will growth companies find out about One America Works and 1AW:PGH?

Aspirational Associations

How do you want people to feel when they encounter 1AW:PGH?

Which of the following adjectives would you use (or aspire for others to use) to describe OAW:Pittsburgh or Pittsburgh in general.

Are there any other adjectives that you would like to include?

Select three adjectives that you would rank as most important.

Select three adjectives that you react negatively to.

Brands you love and why. These can be disparate brands from unrelated industries. We are looking for brand role models to illuminate insights that will help us understand the emotional seat of how you want to come across.

Why are you excited to be a part of this project? (OAW as a whole and Pittsburgh specifically)

Other Intersections

Who do you see as the main players in this project? Who needs to buy-in?

What are some key ways that you wish to grow your partnerships and other intersecting relationships? Be as specific as possible.

Other Comments

Are there any aspects to this project that are particularly challenging or that we may not have considered? Is there anything that has come to mind while completing this survey that you would like to make note of?