Aspiration Association Survey

Name

Email

Audiences

Please describe who you consider to be your organization's core audience.

Please list as many other stakeholders, partnerships, or intersecting relationships that you can think of (who encounters your brand?)

Aspirational Associations

Which of the following adjectives would you use to describe your organization or aspire for others to use when describing it. (How do you want people to feel about—or associate with—your brand even if they never put it into words?)

Are there any other adjectives that you would like to include?

Select three adjectives that you would rank as most important.

Select three adjectives from those listed above that you react negatively to.

Why are you excited to be a part of the work that you are doing?